DIGITAL SKILLS IN PERIOD OF DIGITAL ECONOMY
Journal Title: Marketing Identity - Year 2017, Vol 5, Issue 1
Abstract
The huge amount of scientiic knowledge and the lexible development of information and communication technologies result in global changes of current world economy that creates new perspective and potential for economic growth as well as increasing labour productivity and employment in the countries since innovations and technologies stimulate the economic and social development in current period of informatisation. A strong digital economy is vital for innovation, growth, jobs and European competitiveness. The spread of digital literacy has a massive impact on the labour market and the type of skills needed in the economy and society. The survey was focused on effective utilisation of digital skills by students of various faculties in University of Žilina.
Authors and Affiliations
Zuzana Štofková, Dagmar Hrašková
CELEBRITY NECROMARKETING: NONLIVING CELEBRITIES IN MEDIA COMMUNICATION
The following scientific paper focuses on necromarketing considered to be a special type of marketing communication using death theme applied in its specific form. Authors primarily draw their attention to the phenomenon...
LITERARY TEXT AND MEDIA (CON)TEXT IN THE POST-SOVIET PERIOD - LANGUAGE AND GENRE TRANSFORMATIONS (ON WORKS BY DUBRAVKA UGREŠIĆ AND MILORAD PAVIĆ)
This article tries to highlight some of the main characteristics in the interaction between literary and media context. As a consequence of this aim, it selects two authors and their literary works, which have a certain...
IMPACT OF DIGITAL LITERACY AND USER EXPERIENCE ON THE USE OF ELECTRONIC SERVICES IN PUBLIC ADMINISTRATION SECTOR
Digital technologies become part of the personal and working life. The rapid development of information and communication technology changes the economy and the shape of societies around the world. The changes that elect...
ONLINE EDUCATION IN SORTING WASTE
Waste sorting significantly helps to reduce the impact of human activity on the environment. There should be a functional system of collection and use of used packages to increase the effectiveness of sorting. Since 1997...
CORPORATE SOCIAL RESPONSIBILITY AND DIVERSITY AS THE STRATEGIC ELEMENTS OF THE CONTEMPORARY POLISH ENTERPRISES POLICY
One of the most important challenge for contemporary enterprise, that acts in the dynamically changing environment, is identification of the strategic policy element that support human resources management. Diversity iss...