Consumer Perception of Dairy Products Quality
Journal Title: Zarządzanie i Finanse - Year 2012, Vol 10, Issue 3
Abstract
The article presents the examples of the factors determining customer behavior in the dairy products market identified so far in some studies on Polish consumers. Two basic consumer determinants have been characterized: price and quality. In the fundamental part of the article, basing on the research results obtained from the sample of 1000 consumers of dairy products in 2011 (Poland), the statistical analysis of the way they perceive quality has been car-ried out. In the analysis of the Spearman’s rank correlation coefficient and Wil-coxon test were used. In the course of the statistical analysis it has been found among others that the composition of a dairy product is strongly associated with brand and consumers seem to perceive the favorable relation between price and quality sepa-rately from the price itself, though in association with brand.
Authors and Affiliations
Lech Nieżurawski, Krzysztof Śmiatacz, Adam Kucharski, Karol Krajewski
Keywords
Related Articles
- EP ID EP94529
- DOI -
- Views 54
- Downloads 0
Budowanie zewnętrznego wizerunku pracodawcy z wyboru na przykładzie banku Citi Handlowy
Employer branding uznawany jest obecnie za jeden z bardzo istotnych czynników sukcesu organizacji. Silna marka, dobra reputacja i wysoki poziom zaangażowania zatrudnionych osób pozycjonuje firmę wśród idealnych praco-daw...
Saving motives in the light of the surveys carried out in cooperation with Interaktywny Instytut Badań Rynkowych between 27.02.2013 and 1.03.2013
The aim of the article is to identify saving motives on the background of selected and the most important classifications of motives and to determine hierarchy of saving motives on the basis of own surveys carried...
Total Quality Management – wyniki analizy publikacji z bazy Emerald
Celem publikacji jest ocena zainteresowania badaczy Total Quality Management na podstawie analizy publikacji wyselekcjonowanych z elektronicznej bazy Emerald. Obok przeglądu polskiej i zagranicznej literatury główną meto...
The gray area as a result of state tax policy
The effects of the informal economy are multifaceted and affects virtually all sectors of the economy and of society. One of the main factors affecting the development of the underground economy is not accepted, the tax...
Foreign capital expansion of Polish companies
Foreign capital expansion of Polish companies is a relatively new phenomenon. Polish economy, so far seen mainly as an attractive location for FDI inflows in recent years has also become a capital exporter. The ma...