CORPORATE ENTREPRENEURSHIP AND EMPLOYEE RETENTION STRATEGIES IN NIGERIAN TELECOMMUNICATION INDUSTRY
Journal Title: European Journal of Business and Social Sciences - Year 2014, Vol 3, Issue 2
Abstract
The study identified existing corporate entrepreneurship (CE) activities in the telecommunication industry in Nigeria, examined it influence on the growth of the industry and ascertained the effect of employee retention strategies on CE activities. It also assessed the challenges confronting corporate entrepreneurship activities and employee retention strategies in the industry. The study employed both primary and secondary data. Primary data were collected through the use of questionnaire administed to top, middle and lower level management of selected Telecommunication industry in Nigeria. The results of the analysis showed that there was a relationship between employee retention strategies and CE activities (t = 8.42, P < 0.05). CE activities was significantly and positively influenced by reward and reinforcement (t = 2.51, P < 0.05), time availability (t = 0.97, P < 0.05) and organizational boundaries (t= 8.07, P < 0.05). However management support (t = -4.04, P < 0.05), work discretion (t = -3.14, P < 0.05) and recruitment practices (t= - 4.24, P < 0.05), had a significant negative relationship with CE activities. Finally, it was revealed from the suggestions given by respondents that entrenched bureaucratic management style, resistance to change and uniform compensation system of the telecommunication industry in Nigeria, posed a challenge to encouraging corporate entrepreneurship activities in the industry. The study concluded that although there exist strategies of retaining employees who exhibited entrepreneurial behaviours in the organizations, but there were inadequate strategies to support CE activities in the telecommunication industry in Nigeria.
Authors and Affiliations
Rukevwe Juliet Olughor| Department of Business Administration, Ajayi Crowther University, Oyo. Nigeria. Email: rukevwejolughor@gmail.com
Keywords
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