CORPORATE IDENTITY STUDIES: SAMPLE OF BEKO
Journal Title: The Turkish Online Journal of Design, Art and Design (TOJDAC) - Year 2014, Vol 4, Issue 2
Abstract
Today, the only purpose of all brands and foundations are creating a positive perception and intensifying this perception as a continuous. The most important factor that is the same everywhere; a corporate identity that is formed as a result of good research. A corporate identity has represented the company's attitude and behavior inside/outside the company. When we meet a new brand, foundation, or association, the questions about this formation appear in our mind. At that point, the corporate identity has given an answer for these types of questions. The targets of that study are interaction theory, corporate identity that is related to identity case, researching of the brand of Beko about corporate identity, used the various materials in the brand's corporate identity and results of them. The other part of the study is how to apply a created corporate identity by dealers and its effects on consumers. As a result, the positive effects of corporate identity on people and being persistent are produced with different datas.
Authors and Affiliations
Ali Atam
Keywords
Related Articles
- EP ID EP117799
- DOI 10.7456/10402100/002
- Views 119
- Downloads 0
KIBRIS’TA OSMANLI DÖNEMİ’NDEN GÜNÜMÜZE TÜRK MİMARİSİ ESERLERİ
Kıbrıs’taki Osmanlı Dönemi (1571-1878), dini, sivil ve askeri yapılarla çeşitlilik gösteren Türk Mimarisi eserlerini adaya kazandırmış ve günümüzdeki tarihi dokunun oluşumuna büyük katkı yapıp damgasını vurmuştur. En çok...
SOCIALIZATION AND ALIENATION IN THE NETWORK SOCIETY
Deployment of internet to billions of people in the last decade; use of networking in all fields of life; it’s all occur with the convergence of Internet and mobile communications (Castells, 2007: 246). Within this perio...
İÇ MİMARLIK EĞİTİMİNDE GEOMETRİK FORMLAR, MAKET VE MEKAN OLGUSU
Bu çalışma, üniversitelerde farklı fakültelerde okutulan “İç Mimarlık” eğitimlerine örnek olması bakımından, ölçek, oran ve orantı kavramının daha iyi pekiştirilmesi için hazırlanan maket yardımı ile mekan tasarımlarının...
BLOGS AS A WEB 2.0 APPLICATION: DYNAMICS OF BLOGS AND BLOGOSPHERE
Blogs are defined as spheres in where personal ideas and networks presented on the Web. Blogs, also, believed as the birth of a newfangled kind of a journalism as well as a means of shaping democracy. Plus, blogs are sig...
GRAFİK ARAYÜZLERİN TASARIM VE KULLANILABİLİRLİK AÇISINDAN İNCELENMESİ: ANDROID VE IOS
Bu çalışma, insanların günlük hayatında önemli bir yer edinen mobil iletişim cihazlarıyla sürekli etkileşim halinde bulunmasını göz önünde bulundurarak, bu cihazlarla kullanıcıların etkileşim kurma biçimlerini ve sorunla...