Creating and Delivering Value for Consumers of Healthy Food – a Case Study of Organic Farma Zdrowia S.A.
Journal Title: Journal of Management and Business Administration. Central Europe - Year 2017, Vol 25, Issue 4
Abstract
Purpose: This paper aims to analyse selected aspects of the marketing strategy of the frst and biggest network of self-service shops with organic products in Poland – Organic Farma Zdrowia.
Authors and Affiliations
Paweł Bryła
Keywords
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- EP ID EP251635
- DOI 10.7206/jmba.ce.2450-7814.207
- Views 154
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