Creativity and innovation in business activity
Journal Title: Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie - Year 2014, Vol 24, Issue 2
Abstract
Creativity is a human skill that allows for a different view of the world, creating new ideas, to express knowledge, diversity. The consequence of creativity is innovation. Creativity in the enterprise should be viewed through the prism of employees and their capabilities. The objective is to develop approximation assumed relationship between creativity and innovation. Theoretical considerations supported by selected results of research on innovative activity and creativity among small and medium-sized enterprises in the Carpathian mountains. The study was carried out using interview techniques and questionnaire. A diagnostic survey on creativity suggests that creativity means for the respondents most frequently openness to new ideas, striving to make changes. It is associated with creativity, openness and finding solutions. Everyone agrees that innovation is the result of creativity. Respondents said that they are working in units that are open, set to change so they can be considered, in subjective assessment, as creative. This confirms both, creativity and innovation volatility. The analysis appears to be a mismatch between the expectations of the respondents and the activities related to creativity. This is due to the low level of activities in support of creativity. A remedy may be accepting roles group relating to stimulating creativity and their own employees.
Authors and Affiliations
Katarzyna Szara
The role of social media as a tool of a company’s innovative communication activities
Social media and social networks conquer with surprisingly increasing rhythms more and more users and that is why they are implemented by many companies. The aim of this paper is to provide explanations of the term ‘soci...
Istota i ocena produktywności
W artykule przedstawiono pojęcie produktywności oraz jej typy takie jak: produktywność całkowita, produktywność cząstkowa i produktywność strukturalna. Następnie omówiono czynniki produktywności i ich pomiar. Na zakończe...
Czy gospodarka w Polsce jest innowacyjna?
Niniejszy artykuł ma stanowić pewną przeciwwagę dla entuzjazmu, z jakim w wielu opracowaniach przedstawia się innowacyjność polskich przedsiębiorstw. Dużo pisze się na temat działań innowacyjnych organizacji, przedsiębio...
The meaning of the civil society in the formation of the region’s development
The article deals with the matter of determinant of the region’s development, particularly of the civil society and its meaning in the region. The ideas of the region and its development are presented and the value of fa...
Stosowanie nagród i kar w organizacji
Celem artykułu jest przedstawienie zagadnienia wpływu nagradzania i karania pracowników w procesie pracy i ich powiązanie z systemem motywacji. Autorka omawia nagrody i kary w teoriach motywacji: teorii oczekiwań L. Port...