Crisis Management and the Learning Ability of a Tourist Enterprise
Journal Title: International Journal of Contemporary Management - Year 2013, Vol 12, Issue 1
Abstract
All over the world, the tourist and hotel industry has been affected by the economic crisis. In Poland owners of large networks had also to verify their investment plans. Moreover, as widely recognized, the tourist industry remains one of the most sensitive sectors of the economy in terms of economic fluctuations. Limited and reduced global tourist activity caused by the economic crisis translates into the problems faced by tourist offices and other companies whose activities are related to the tourist market.The article presents some results of research into crisis management in Polish tourist enterprises. The main goal of this research focuses on analyzing dense relations between crisis management in a tourist enterprise and organizational learning. The key presumption serving as a foundation for the two case studies refers to the thesis that the effectiveness of crisis management depends both on the effectiveness of the learning process leading to crisis suppression as well as on the ability to profit from a crisis in the learning process. The research procedure described in this paper should be perceived as a fragment of a methodological proposal in terms of crisis management research within the framework of organizational learning in tourism.
Authors and Affiliations
Jarema Batorski
Keywords
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