CRISIS MANAGEMENT TOOLS OF TELECOMMUNICATION ENTERPRISES
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2017, Vol 22, Issue 6
Abstract
This paper aims to the monitoring of the current problems of telecommunication enterprises’ and provides a number of opportunities to address the issue. The controversial questions about the theoretical, methodological, and practical aspects of activities of telecommunications enterprises in crisis conditions are considered. The sources of crisis situations and special aspects of the use of crisis management tools at telecommunication enterprises are revealed. Consideration of current situation of a telecommunication enterprise has highlighted a number of key features. This paper identified the main extensive crisis measures such as unjustified price reductions and minimization of travel costs, which adversely affect the image of the manufacturer and trademark, lead to a loss of constant customers at a higher pace than attracting new ones. In practice, almost 63% of Ukrainian enterprises have reduced their marketing and sales costs, and some businesses have lost their marketing divisions. There are also described problems with forecasting and satisfaction of demand, forecasting and preventing crisis situations and, as a result, it has caused further growth of losses of enterprises. It is noted, 54% of Ukrainian enterprises in the context of the economic downturn reduced the state and 39% – lowered wages, which negatively impacted the motivation of the staff and their interest in stabilizing the state of the enterprise.
Authors and Affiliations
О. Starynets
Keywords
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