Customer Value in Regionalne Centrum Gospodarki Wodno-Ściekowej in Tychy
Journal Title: Zeszyty Naukowe Wyższej Szkoły Bankowej w Poznaniu - Year 2018, Vol 82, Issue 5
Abstract
Nowadays it is imperative for companies operating in various industries and catering for different mar¬ket segments to create and deliver unique value to their customers. Currently, in the consumer economy, there is no doubt that this value should be gradu¬ally recognised and multiplied in order to increase consumer satisfaction and loyalty. The main objective of this article is to identify and assess values provided by RCGW and to demonstrate that customers are the primary source of RCGW’s value. The author puts forwards the following research hypotheses: 1. It can be assumed that buyers acquire complex values that allow them to satisfy their individual and diverse needs. 2. The creation of customer value is assumed to be vital for the survival of a business.
Authors and Affiliations
Sebastian Zupok
Keywords
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