Demand for the Polish Products of Health Tourism: Tourists’ Interest in Health Tourism in Selected European Countries
Journal Title: Medycyna Sportowa - Year 2017, Vol 33, Issue 3
Abstract
Poland is regarded as an important centre for world health tourism and is even sometimes called the clinic of Europe. Maintaining this opinion and further development, however, require a long-term strategy including promotion and cooperation building among entities sending and hosting tourists. The main objective of this work is to evaluate activities of tour operators from selected European countries in terms of organizing health tourism to Poland. The analysis concerns interest in this type of offer among customers from Germany, Austria, Great Britain, France, Russia, Ukraine and the Czech Republic and wider promotion possibilities of the Polish offer in those countries. The study is based on a critical analysis of scientific and consulting literature. Further development of Polish health tourism on the European market needs support from private and public service providers in making contacts with payers, insurance companies and brokers from individual countries. It is essential to build contacts and networks of partners. Creating online platforms as the most reliable source of information and a data base for foreign patients is crucial. Complex promotional campaigns (emphasising quality, safety, individual treatment of tourists, specialization in niche products and affordability) should be aimed at individual customers as well as group trip organizers.
Authors and Affiliations
Elżbieta Biernat
Keywords
Related Articles
- EP ID EP234233
- DOI -
- Views 63
- Downloads 0
COMPARISON OF THE RESULTS OF THE ACCURACY OF KICKING THE BALL AND ENDURANCE OF DEEP MUSCLES IN TWO GROUPS OF FOOTBALLERS
[b]Backgound. [/b]The aim of the study was assessment of the effect of the 6-week stabilizing training on changes in the accuracy of kicking the ball as well as strength and endurance of deep muscles in football players....
Assessment of body posture and physical fitness of younger school-age children
[b]Background.[/b] Development of technology and the related changes in leisure activity that we observe today reduce the level of physical activity of children, which negatively affects the health and physical fitness o...
Wzmocnienie mięśni głębokich podstawą treningu sportowego – przegląd systematyczny
Świadomość roli aktywności fizycznej w życiu przepełnionym stresem, nieprawidłową pozycją siedzącą, złą ergonomią pracy oraz niestosownym odżywianiem wyraża się rosnącą liczbą osób amatorsko trenujących różne dyscyp...
THE EFFECT OF REGULAR AEROBIC EXERCISE ON EMOTIONAL STATES IN WOMEN
Background. The aim of the study was to establish the acute effect on state anxiety (i. e. the influence of a single session of physical exercise) and the chronic effect on mood states after completing 1-month programme...
OCENA SPRAWNOŚCI SENSOMOTORYCZNEJ OSÓB W WIEKU INWOLUCYJNYM UCZESTNICZĄCYCH W SYSTEMATYCZNYM TRENINGU SIŁOWYM