Determinants of Collaborative Consumption Development
Journal Title: Zarządzanie i Finanse - Year 2013, Vol 11, Issue 1
Abstract
In the beginning of the article the Author explains the concept of collabora-tive consumption and analyses different types of it. Fundamental part of the paper is focused on diagnose, on the basis of literature as well as market reality observation, of key factors determining development of the exchange model based on the examining idea. In addition, in the closing part of the paper, market research findings on young representatives of Y generation attitude toward collaborative consumption are discussed.
Authors and Affiliations
Agnieszka Wilczak
Keywords
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