DETERMINANTS OF EXPORT PERFORMANCE AT SEAFOOD FIRMS IN VIETNAM
Journal Title: International Journal of Research in Social Sciences - Year 2017, Vol 7, Issue 11
Abstract
The paper defines and measures key factors regarding to export performance of seafood firms in Viet Nam. This study has used qualitative and quantitative researches: (i) qualitative carried out through focus group discussions with 10 firms, and (ii) quantitative research conducted through direct interviews with 278 firms. The results show that: (i) Export performance has been influenced directly by export marketing strategy, industry’s specialization, firm’s categories and competencies, foreign markets’ distinctive, key management trends, domestic market attributes; (ii) Export marketing strategy has been influenced directly by corporations’ tendencies and capability.
Authors and Affiliations
Dr. Vu Nguyen Thanh, Dr. Bang Nguyen Viet, MBA. Nhan Vo Kim And MA. Phu Phan Phung
Keywords
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