DETERMINANTS OF EXPORT PERFORMANCE AT SEAFOOD FIRMS IN VIETNAM
Journal Title: International Journal of Research in Social Sciences - Year 2017, Vol 7, Issue 11
Abstract
The paper defines and measures key factors regarding to export performance of seafood firms in Viet Nam. This study has used qualitative and quantitative researches: (i) qualitative carried out through focus group discussions with 10 firms, and (ii) quantitative research conducted through direct interviews with 278 firms. The results show that: (i) Export performance has been influenced directly by export marketing strategy, industry’s specialization, firm’s categories and competencies, foreign markets’ distinctive, key management trends, domestic market attributes; (ii) Export marketing strategy has been influenced directly by corporations’ tendencies and capability.
Authors and Affiliations
Dr. Vu Nguyen Thanh, Dr. Bang Nguyen Viet, MBA. Nhan Vo Kim And MA. Phu Phan Phung
Keywords
Related Articles
- EP ID EP20613
- DOI -
- Views 287
- Downloads 13
CELEBRITY ENDORSEMENT: A LITERATURE REVIEW
Today, one of the most popular advertising strategies used by companies is celebrity endorsement. It has become an integral part of almost every brand‘s promotional campaign and a big marketing trend. Both, theory and...
“Relationship Between teacheR’s tRust in pRincipal and teacheR BuRnout”
This paper studies the relationship between teacher‟s trust in principal and teacher burnout as acknowledged by teachers in selected public schools of Panchkula, Haryana. In this study, a cross-tabulation of teacher bu...
Representing the life of a Dalit: A Study of KAnchA ilAiAh’S untouchAble god
Dalits are the people who are economically, politically and socially exploited and are forced to live as untouchables outside the village doing all the low level jobs offered to them by the privileged people of the s...
Influencing Adolescent Girls from underprivileged backgrounds to become career intentional: The Case for India
To sustain and accelerate the growth of the socio-economic machinery of our country, this growth needs to be inclusive – specifically of women/girls who constitute 48.5% of our population, 70% of who live outside urba...
INCLUSIVE WORKPLACE- A FAIR SHOT FOR DISABLED
A disability is a physical or mental condition that limits a person‟s movements, senses, or activities.A disability can be permanent or temporary; as well as visible or invisible. People with disability may have the sk...