DETERMINATION OF SUBJECTS AND OBJECTS OF MANAGEMENT IN TERRITORIAL MARKETING
Journal Title: Інфраструктура ринку - Year 2018, Vol 17, Issue
Abstract
The authors have conducted an analysis of scientific approaches in the sphere of marketing of territories, the main subjects and objects of marketing activity in favour of a territory were determined, the description of the essence of these subjects’ activities was carried out, the classification of target markets in the territorial marketing was conducted.
Authors and Affiliations
O. B. Girna, N. Yu. Hlynskyy, O. Ya. Kobyliukh
Keywords
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- EP ID EP664063
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