Determining Organic Product Consumption Preferences in Terms of Benefit, Attitude and Purchase Intention
Journal Title: ISPEC Journal of Agricultural Sciences - Year 2021, Vol 5, Issue 2
Abstract
This study was carried out to determine the consumer preferences of the consumers living in the city center of Bingol province regarding the attitude towards organic products, the perceived benefit in organic products and the intention to purchase organic products. The primary data of the study consists of survey data using the proportional sampling formula from individuals living in Bingol city center, in March-May 2020. According to the study findings;, it was determined that there was no proposition that they did not agree at all and they were hesitant to agree only with the statement "Organic products are no different from other products" as a result of the evaluation of the attitudes of individuals towards organic products. Regarding the perceived benefit in organic products, it has been determined that individuals think that organic products are beneficial for human life, agriculture and nature. It was concluded that individuals agree with all the propositions about purchase intention and individuals have a positive attitude at the point of purchasing organic products. As a result of the correlation analysis; it was determined that there is a significant positive weak relationship between consumer attitude and perceived usefulness, a moderately significant positive relationship between consumer attitude and purchase intention, and a moderately significant positive relationship between perceived usefulness and purchasing intention. As a result; carrying out trust and quality enhancing studies on organic products is extremely important in today's markets.
Authors and Affiliations
Mehmet Reşit TAYSI, Hakan İNCİ, Ersin KARAKAYA
Keywords
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- EP ID EP725273
- DOI https://doi.org/10.46291/ISPECJASvol5iss2pp463-475
- Views 45
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