Development of a Hybrid Method Based on Fuzzy PROMETHEE and ANP in the Framework of SWOT Analysis For Strategic Decisions
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2014, Vol 8, Issue 4
Abstract
Nowadays, organizations could not be imagined without enjoying strategy, and the existence of an appropriate strategy is a requirement for a successful organization. On this basis, in the recent years, a considerable amount of research has been done in regard to strategic planning for different organizations by means of MADM methods, especially in a combinational and merging manner. In the same course, in this study, we have also supposed the combinational method of FANP and PROMETHEE in the framework of the SWOT analysis for the strategic planning of organizations, which ultimately prioritizes strategies for organizations which apart from using the strengths and opportunities available in the outside environment of organizations, are also active in the obviation of external weaknesses and threats. This combinational method by using the advantages and assumptions of each of the FANP and FPROMETHEE methods in its appropriate place and within the SWOT analysis framework, results in the reduction of complexity and the simultaneous increase of the desire and accuracy of evaluators for participation in decision making processes.
Authors and Affiliations
Dr. Amir saman Kheirkhah| Associate professor,buali sina university of hamedan,Iran, Dr. Marzieh Babaeianpour| Assistant professor,payamenour university,Iran, Pouya Bassiri| M.Sc,industrial engineering of pnu Tehran,Iran, email:Pouya.bassiri@gmail.com
Keywords
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