DIFFERENTIAL ESSENCE OF THE CONSUMER LOYALTY CONCEPT
Journal Title: Причорноморські економічні студії - Year 2018, Vol 27, Issue 1
Abstract
In the article basic principles of the partner marketing are considered, described approaches are reflected to classification of loyalty. On the basis of the conducted consideration was developed a modified classification the index of users’ loyalty to trade mark.
Authors and Affiliations
O. B. Hіrna, L. І. Haieva, O. Yа. Kobilyuh
Keywords
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- EP ID EP591305
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