DIFFICULTIES AND BARRIERS FOR THE IMPLEMENTING OF MARKETING MODEL IN WROCLAW UNIVERSITY OF SCIENCE AND TECHNOLOGY
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2018, Vol 19, Issue 1
Abstract
Higher education marketing plays a critical role in attracting new students. Buildin awareness and perception among potential students can effectively set the stage for targete recruiting efforts by the admissions team and communications programs by publi relations. Therefore, in this study will be focused on difficulties and barriers, which Wrocla University of Science and Technology faced them to implement the marketing models.<br/><br/>
Authors and Affiliations
Zbigniew Malara, Radosław Ryńca, Yasmin Ziaeian
Keywords
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- EP ID EP346288
- DOI 10.5604/01.3001.0012.0501
- Views 74
- Downloads 0
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