DIRECTIONS OF ECONOMIC RISKS REDUCTION IN COMPETITIVE POTENTIAL FORMATION OF ENTERPRISE
Journal Title: ЕКОНОМІЧНИЙ ДИСКУРС - Year 2017, Vol 1, Issue 3
Abstract
Introduction. The influence of economic risks is of particular importance under conditions of development of competitive relations and instability of economic reforms, which determines the complexity of the processes for increasing the competitive potential of enterprises. As a result, certain enterprises are threatened, which lack a specific mechanism, lose profitability and become unprofitable from the successful ones. Therefore, the relevance of the study is due to the need to find ways to reduce economic risks in the formation of the competitive potential of the enterprise. Methods. The theoretical and methodological background of the article is the classical positions of economic theory, fundamental works of domestic and foreign scientists and practitioners on questions of risk and competitive potential. The research is based on the use of such methods as: analysis and synthesis, abstract and logical, theoretical generalization and graphic. Results. It is proposed to use the system of measures and instruments used in the mechanisms of economic risks management in order to reduce or eliminate risks in an enterprise that impede effective formation and increase of its competitive potential; the model of management of threats and risks in the system of financial and economic activity of the enterprise is formed. Discussion. Prospects for further research are the need to improve the methodology of management, taking into account the use of modern methods, levers and management tools. The introduction of an effective mechanism for managing the competitive potential taking into account existing economic risks will enable enterprises to enter external markets, compete and respond qualitatively to threats and risks.
Authors and Affiliations
Oleh Nyzhnyk
Keywords
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