Directions of perfection of marketing research in the development of issues related to the effective implementation of innovative projects
Journal Title: Економіка: реалії часу - Year 2015, Vol 1, Issue 17
Abstract
In the article the need for market research in the development and implementation of innovative projects in industry, on key areas of market research and analysis aspects of marketing research, and suggests directions for improvement of the traditional approach to market analysis.
Authors and Affiliations
Larysa Gluschenko, Alla Ivashchenko
Keywords
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