Drivers of Corporate Social Responsibility in the Competitive Era

Journal Title: International Journal of Scientific Research and Management - Year 2014, Vol 2, Issue 10

Abstract

In the time of commercialization and in dustrialization all the companies are trying to gain more and more profits but along with this a new practice derived in the recent years i.e. Corporate Social Responsibility which means “A continuing commitment by business to behave ethically and contribu te to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large”. The concept of CSR started very slowly in India .At present the companies and the business men are r ealizing the importance of CSR not only for earning the profit but also for the society. This paper focusing on the various drivers which are pushing business towards the CSR like shrinking role of Government, Demands for greater disclosure, increased cus tomer interest etc. The study also includes the importance of CSR for the general public, for the companies and very important towa rds the environment

Authors and Affiliations

Namrata Singh

Keywords

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  • EP ID EP214193
  • DOI -
  • Views 68
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How To Cite

Namrata Singh (2014). Drivers of Corporate Social Responsibility in the Competitive Era. International Journal of Scientific Research and Management, 2(10), -. https://europub.co.uk/articles/-A-214193