Dynamics of changes in the ranking of the most valuable Polish brands
Journal Title: Zarządzanie i Finanse - Year 2014, Vol 12, Issue 3
Abstract
In the article we present results of dynamic analysis of brands power in 2008–2013 years for 50 strongest brands in the ranking from the year 2013. Averages from the value of the power of brands in individual years don't differ significantly. In the second part of the examination dynamics of changes of the value of the power of brand were analysed for individual firms. For 36 companies we didn't observe significant changes in trends.
Authors and Affiliations
Maria Jadamus-Hacura, Krystyna Melich-Iwanek
Keywords
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