Effect of Creativity and Innovation on Entrepreneurial Behaviour and its impact on Business Continuity Services Food and Beverages in Makassar
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 3
Abstract
This study aims at analyzing the sustainability of food and beverage business in Makassar. This research was an explanatory research belonging to the associative research. Based on ex post facto method, this research is classified as a research survey. The population of this study is food and beverage business unit of the restaurants in Makassar totaling 341 business units. The number of samples is determined by using the Slovin formula that is n = N / (1 + N.℮ 2), where e = 0.05 or 5%. The data were analyzed using Structural Equation Modeling (SEM). The result showed that creativity (X 1), innovation (X 2) and entrepreneurial behavior (Y) have simultaneous effect on the business sustainability (Z). In addition, the variables of creativity, innovation, and entrepreneurial behavior have a significant effect on business sustainability. Furthermore, all of the independent variables are greater than t table. Based on the results of this analysis, it can be stated that the variables of creativity, innovation, and entrepreneurial behavior affects the business sustainability partially. Thus, it can be argued that Ho is accepted, in which the variables of creativity, innovation, and entrepreneurial behavior have affected business sustainability either simultaneously or partially.
Authors and Affiliations
Chahyono . , Siti Haerani, Anwar Ramli
Keywords
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- DOI 10.9790/487X-2003120104.
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