Effect of Product Quality and Price on Customer Loyalty through Customer Satisfaction
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 8
Abstract
This research aims to analyze the effect of product quality and prices, as independent variables to customer satisfaction, as well as the impact of Reviews those independent variables to customer loyalty of the Bali Ratih website in Jakarta. The sample used in this study are 125 respondents taken by simple random sampling technique. The tools of analysis of the was Structural Equation Modeling (SEM) by SPSS Amos program. The result Showed significant effect of product quality and prices to customer satisfaction. The result Also Showed a significant effect of customer satisfaction to customer loyalty. Finally, the result Also indicate that purchase decisions Intervene the relationship of product quality and prices to the customer loyalty of Bali Ratihin Jakarta.
Authors and Affiliations
Djumarno . , Santrianimatina Anjani, Said Djamaluddin
Keywords
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