Effects of Information Technologies on Changes of Tourism Marketing, Distribution and Travel Agencies’ Business Models
Journal Title: Journal of the Human and Social Science Researches - Year 2015, Vol 4, Issue 3
Abstract
Advances in information and communications technology, eliminate economic boundaries and create a new market order. Increasing internet usage cause radical changes in marketing strategies and tourism sector has been affected by this change and developments, too. Advances in information and technologies reduces cost of sharing information as it also converts local marketing into global marketing. Beside, consumer’s posts in social media about touristic destinations, hotels, service quality, etc. has become an important factor in tourism marketing. Therefore tourism has started to become customized activity rather than massive one. Increasing information and communication technologies usage in tourism sector has changed both tourism distribution systems depending on tourism marketing and business models of travel agencies. Objective of this study, based on a broad literature review, is to analyze how the development of information and communication technologies affects and changes tourism sector in context of marketing, distribution systems and travel agencies’ business models.
Authors and Affiliations
Savaş YILDIZ| Öğr. Gör. İzmir Kâtip Çelebi Üniv. Çelebi MYO.savas.yildiz@ikc.edu.tr, Zafer YILDIZ| Yrd. Doç. Dr.Karamanoğlu Mehmetbey Üniv. İİBF, İktisat Böl.zyildiz@kmy.edu.tr
Keywords
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