ENDÜSTRİ 4.0 IŞIĞINDA VERİ MADENCİLİĞİ VE PAZARLAMA: SON GELİŞMELER, YENİ TRENDLER
Journal Title: İşletme Ekonomi ve Yönetim Araştırmaları Dergisi - Year 2018, Vol 1, Issue 2
Abstract
The improvements launched with the Industry 4.0 did not result in changes in the production departments of companies only, at the same time other departments had to keep up with changes since one of the aim of Industry 4.0 is to make all departments productive. Furthermore, Industry 4.0 claims to have smarter, more adaptable processes to customer needs and wants, and just in time, customized and perfect service to customers make all departments take part in change. Smart tools such as Wifi, RFID, sensors which were used before Industry 4.0 but now being used for a common objective, to collect data from different departments of the company such as marketing, production, logistics. The data which stored in cloud systems is big, hard to manage and analyze that’s why Data Science is popular nowadays and companies have to hire Data Scientist in different departments. Business Intelligence which supports many decision making processes already have tools such as Data Mining, Text Mining, Machine Learning and Artificial Intelligence gain more importance with Industry 4.0. In this paper recent applications of marketing especially with Data Mining will be discussed by searching papers published since 2015. One can conclude that different algorithms which developed by computer scientists are being used to solve different marketing problems.
Authors and Affiliations
Emrah Bilgiç, M. Fevzi Esen
Keywords
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