ENTREPRENEURIAL RISKS IN THE INNOVATION ACTIVITY OF THE ENTERPRISE
Journal Title: Бізнес-навігатор - Year 2018, Vol 3, Issue 46
Abstract
In the article the theoretical approach to complex risk assessment in the activity of the enterprise is highlighted. The need to choose innovative projects in a rational way, as well as the development of recommendations for limiting risks in their implementation. The most thorough preliminary estimation of the risk of innovation projects affects the effectiveness of the innovation activity of the enterprise. It is established that risk is an element of making any managerial decision. The scheme of existence of uncertainty in the process of activity of the industrial enterprise is considered.
Authors and Affiliations
S. A, Latkina, N. V. Mіeshkova-Kravchenko
Keywords
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