THE EFFECTIVENESS OF USING THE NON-TRADITIONAL MARKETING AND CREDIBILITY OF POTENTIAL CONSUMERS TO IT
Journal Title: Бізнес-навігатор - Year 2018, Vol 6, Issue 49
Abstract
The article is devoted to the study of the effectiveness of using non-traditional marketing and comparing it with traditional marketing. The article reveals the essence of non-traditional marketing, as an instrument of attracting attention of new potential consumers. It is investigated which means of non-traditional marketing in comparison with traditional ones are most effective and how different types of non-traditional marketing influence on consumer confidence in advertising.
Authors and Affiliations
L. V. Dybchuk
Keywords
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