Evaluating Merchandizing Methods from the View of Cooperative Department of Etka in Mashhad
Journal Title: International Journal of Management Sciences - Year 2016, Vol 7, Issue 2
Abstract
Nowadays, the competition in the market has been growing and many companies try to sell similar products by similar prices. In this competitive atmosphere, creating an environment for attracting customers is essential. Internal space of shops can affect purchase behaviors and customer perception. Thus, organizing the environment is important in creating a positive image from the shop. This study aims to evaluate merchandizing methods from the view of Cooperative Department of Etka in Mashhad. In this regard, reviewing the concepts of merchandizing and customer factors in merchandizing, one main hypothesis was formed in relation to desirability of merchandizing methods from the view of Cooperative Department of Etka in Mashhad. Then, five alternative hypotheses were stated about desirability of those factors. This study uses survey approach for applied goals using descriptive methods. Statistical population included all customers of Cooperative Department of Etka in Mashhad. The sample consisted of 132 customers using stratified random sampling. To test hypotheses, one sample t-test and to rank variables stepwise regression was used. Results showed that merchandizing of Cooperative Department of Etka in Mashhad is desirable and the variables of arrangement, goods representation, and accessibility have higher ranks than other variables. Also, the variable of signs needs more attempts to improve.
Authors and Affiliations
Zohrejabini, Hasandanaee, Hamed haghtalab
Keywords
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