Integrated Marketing Communications Approach to Corporate Image Management in the Information Age
Journal Title: International Journal of Management Sciences - Year 2014, Vol 4, Issue 2
Abstract
As we round off the first decade of this millennium, many things are still “new to business managers in third world countries and Nigeria in particular: World Wide Web (WWW), electronic mailing, improved Information Technology (IT).Highly advanced aggressive advertising campaign, systematized public relations strategies, etc. This work examines the place of integrated marketing communications, (IMC) in today‟s globalized world. It recommends among others, the training of IMC directors in the application of ICTs for effective achievement of set goals. This is inevitable if they must cope in this era of ICT boom.
Authors and Affiliations
Ezeudu Ikenna Jude
Keywords
Related Articles
- EP ID EP26916
- DOI -
- Views 272
- Downloads 4
Determining the Factors to Engage in Batik Business: A Study among Batik Entrepreneurs in East Cost Malaysia
This study is to examine about determining the factors to engage in batik business among entrepreneurs in East Cost Malaysia. The purpose is to define the factors that influence the batik entrepreneurs conducting their...
A Quantitative Approach for Clustering Base Stations in Turkey
This study involves an optimization effort for the regional network scheme of the Information and Communication Technologies Authority (ICTA) of Turkey. Current network composes of 7 regions covering every city in the...
The Impact of Total Quality Management Components on Firms Performance
The aim of this study is to investigate the effect of total quality management components (TQM) of firms performance in industrial sector in the kingdom of Saudi Arabia. The data of this study was collected from the em...
Female Education in Pakistan
Education has been of central significance to the development of human society. It can be the beginning, not only of individual knowledge, information and awareness, but also a holistic strategy for development and cha...
Ghanaian Consumers of Mobile Phones: Is the Preference Local or Foreign?
The paper contributes to the body of knowledge in the area of brand preference in relation to mobile phone by examining consumers preferred origin of mobile phones and the link of socio-demographic variables in consumer...