Evaluating the Acceptance of Online Order as Perceived by Malaysian SME
Journal Title: International Journal of Computational Engineering and Management IJCEM - Year 2015, Vol 18, Issue 4
Abstract
The online order industry in Malaysia has been forced to revamp their technology support, including the acceptance of Online Order. Due to many of the challenges being faced by SMEs, their growth is being limited. The purpose of this study is to identify factors affecting the acceptance of online order among Malaysian SMEs using the Unified Theory of Acceptance and Use of Technology (UTAUT) model as the conceptual framework. Operate more efficiently with their customers, and to maintain competitive relevancy on top of to understand the information technology, online order usage, and the owners' intention if using it in their businesses.
Authors and Affiliations
Ng Wei Jin, Chee Seng, Leow
Keywords
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