EVALUATION OF TOTAL ECONOMIC VALUE OF AYURVEDA MEDICINE WITH REFERENCE TO ENVIRONMENTAL VALUATION TECHNIQUES
Journal Title: International Research Journal of Pharmacy (IRJP) - Year 2011, Vol 2, Issue 8
Abstract
Ayurveda is one of the oldest medical systems in the world. Health is a state of equilibrium of Physical, Psychological and Spiritual components. This equilibrium is maintained between internal and external environment which is known as Loka Purusa Samya. Ayurvedic therapeutics uses herbs and minerals extracted from environment to maintain the well being of human being. Universally this unique feature ensured sustainable utilization of both environmental and Ayurvedic principles in providing health care. Recently, mankind’s attitude towards the environment has changed with new concepts such as Sustainable Development, Cleaner Production Technology and Environmental Valuation Techniques etc; Increased knowledge and awareness of environmental goods & services, global attention is oriented towards Ayurvedic Medicine. Due to this resurgence, economic value of Ayurvedic Medicine in the global market is at a peak level. Our focus is on the evaluation of Total Economic Value (TEV) of Ayurvedic Medicine with reference to Environmental Valuation Techniques (EVT). Revealed Preference (RP) and Stated Preference (SP) EVT are clearly described. Some critical points of Hedonic Pricing, Travel Cost and Benefit Transfer Methods of RP and Contingent Valuation and Choice modeling Methods of SP were outlined with demonstrative examples related to Ayurveda according to their markets. This paper will be helpful to identify the TEV of Ayurvedic Medicine. Moreover, it explores a new area of study for further research and development to overcome the issues relating to globalization of Ayurveda.
Authors and Affiliations
R. H. De Silva , N. D. Jayawardhane , K. H. H. Narasimha Murthy , J. S. Tripathi
Keywords
Related Articles
- EP ID EP124777
- DOI -
- Views 99
- Downloads 0
TECHNOLOGY TRANSFER IN PHARMACEUTICALS
The Purpose of this review article is to discuss various critical paths for success of technology transfer. This article highlights the goal, methods, importance, facets and various models associated with technology tran...
OBSERVATIONAL STUDY OF ROLE OF LEKHANA BASTI AND VIRECHANA KARMA IN STHAULYA (OBESITY)
Sthaulya (Obesity) is occurs as a result of lack of physical activity with increased intake of food. The industrialization, stress during the work. Dietary habits, lack of exercise and various varieties among the daily d...
PEPTIC ULCER: A REVIEW ON ETIOLOGY AND PATHOGENESIS
A peptic ulcer is a sore on the lining of the stomach or duodenum. The two most common types of peptic ulcer are called “gastric ulcers” and “duodenal ulcers”. Peptic ulcers are found to be due to an imbalance between ag...
TREATMENT OF CYANIDE POISONING IN CROSSBRED COWS: A PROFILE OF DRUG SYNERGISM
Five cross breed cows suffering from cyanide poisoning were treated. Immaturely cut sorghum grass in pre monsoon season fed to animals was identified as a cause of poisoning. All the animals exhibited the severe clinical...
PRELIMINARY PHYTOCHEMICAL SCREENING OF DIFFERENT SOLVENT MEDIATED MEDICINAL PLANT EXTRACTS EVALUATED
Medicinal plants have bioactive compounds which are used to curing of various diseases. In this present investigation involves five different medicinal plants Cledrodendrum inerme, Dennotia tripetala, Pongamia glabra, O....