Examination of the Relationship Between Health Programs Perception and Healthy Life Style Behavior
Journal Title: Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi / Journal of Current Marketing Approaches and Researches - Year 2022, Vol 3, Issue 1
Abstract
Purpose: The main purpose of this study is to examine whether there is a relationship between the perception of health programs and healthy lifestyle behavior. It will also be examined whether the participants' perceptions of health programs and healthy lifestyle behaviors differ according to demographic groups. Materials and Methods: Data were collected from 312 housewives in the population of Ankara Province with the survey technique. Factor, regression and difference analyzes were applied to the collected data. Findings: According to the results of the regression analysis, it was revealed that trust in health programs, orientation to health services and negative perception of health status, which are among the factors of perception of health programs, are effective on healthy lifestyle behavior. There was no effect of commercial concern and advertisement dimension on healthy lifestyle behavior. According to the results of the difference analysis, the average of both the perception of health programs and the perception of healthy lifestyle behavior of the low-income group, university graduates and the 18-25 age group is lower than the other groups. However, the perception average of the other groups was higher. Results: Conclusion: In the research, firstly, the dimensions of the health programs scale were revealed as "trust in health programs", "orientation to health services", "commercial anxiety and advertising", "negative perception of health status". As a result of the regression analysis, it was concluded that there is a significant relationship between the sub-dimensions of health program perception and the dimensions of healthy lifestyle behavior. In addition, the effects of "commercial anxiety and advertising" on "health promotion" and "orientation to health services" and "commercial anxiety and advertising" dimensions on physical activity were not determined.
Authors and Affiliations
Hasan Saltuk DURAK
Keywords
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- EP ID EP707547
- DOI 10.54439/gupayad.1125508
- Views 76
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