EXPANSION PROCESSES AND THE IMPORTANCE OF DIMENSIONS RELATED TO SIZE
Journal Title: European Journal of Business and Social Sciences - Year 2014, Vol 2, Issue 11
Abstract
This paper discusses the objectives and nature of entrepreneurial expansion, with the aim of providing an understanding why firms are frequently engaged in expansion processes. The core issue discussed is: Is size an important dimension for the success of a firm? This issue is not new. However, a definitive answer to this question has not been given by the academy yet. By reviewing the importance given by the theorists to firms’ size under a historical perspective, the article indicates the guidelines to be considered in order to give a proper response to this critical issue. The paper concludes that the once over valued dimensions related to size gradually have lost their relative importance along the time, as quantitative approaches has been substituted by qualitative perspectives.
Authors and Affiliations
Mauricio Emboaba Moreira, PhD| Civil Engineer, Master in Public Administration, Doctor in Business Administration Senior Consultant for Associação Brasileira das Empresas Aéreas (ABEAR, www.abear.com.br); Senior Advisor for GOL Linhas Aereas Inteligentes, Brazil (www.voegol.com.br); Member of the Environment Committee of the International Air Transport Association (IATA); international lecturer for Boeing, Embraer, University of Cranfield, Routes, among other institutions, and consultant in business strategy. Former professor in Escola Superior de Propaganda e Marketing, Brazil (www.espm.br) meemboaba@terra.com.br; com (55 11) 2128-4148, cell (55 11) 99295-4857, fax (55 11) 5098-7888
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