Factors Affecting the Attitude of Customers to Online Shopping (Case Study: Youth of Jahrom)
Journal Title: Journal of Science and today’s world - Year 2018, Vol 7, Issue 4
Abstract
Given the widespread expansion of the Internet around the world, and the growing dependence of humans and its daily activities (such as job, shopping, leisure, communication with others, etc.) on it, it seems that the Internet continues to dedicate a very broader place to itself in all aspects of human life in general and in the field of economic behavior in particular, much faster than the previous decade. Internet shopping is one of the newest shopping methods in modern times, which has many benefits, especially in the economic field. Saving time and energy of buyers, the ability to get information about goods, comparing prices and other product features are just some of the reasons why this type of purchase is welcomed, especially among young people. At the moment, a lot of sales around the world are taking place in this manner. Since our country has also started moving towards this type of purchase for several years, identifying the factors affecting internet shopping can help improve this exchange method. The statistical population of the study was Jahrom youth. 280 youth aged 18- 29 were studied as statistical samples. The results showed that the variables of usefulness and ease of use have a significant relationship with the amount of internet shopping.
Authors and Affiliations
Mohammad Ali Zeini Fard Jahromi , Mojdeh Shadmand
Keywords
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