FACTORS AND STRATEGIES FOR INCREASING THE VALUE OF BANKING INSTITUTIONS BASED ON CORPORATE SOCIAL RESPONSIBILITY
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2016, Vol 21, Issue 2
Abstract
In the article the essence of the bank value and ways to its increasing are described. The conception of corporate social responsibility as such that contributes to the rising of bank value through interaction with its stakeholders is proposed. The strategies of increasing bank value through the use of the CSR values are formulated, which result from the bank’s objective of interaction with its characteristics and the size and type of environment.
Authors and Affiliations
S. M Shapovalova, A. S. Shapovalova
Keywords
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