Factors Influencing Market Penetration of Takāful Industry in Malaysia: (1985-2008)
Journal Title: International Journal of Management Sciences - Year 2013, Vol 1, Issue 12
Abstract
This research provides insights into the factors influencing Takāful penetration rate of the Malaysian Takāful industry for the period 1985–2008. Its objective is to identify the factors that influence the market penetration from the perspective of Takāful participants. Data was collected through a survey and was analyzed using SPSS software. Employed techniques was Cross Tabulation & Chi-Square tests. It was found that the factors influencing Takāful penetration were age, gender, religion, marital status, education, income, awareness, product varieties, and knowledge of staff and agents of Takāful. The research findings suggest the need to increase product varieties, training of staff and agents to enhance their product knowledge, technical and Shariăh knowledge as well as to intensify the level of awareness.
Authors and Affiliations
Omaima El Tahir Babikir Mohamed, Syed Othman Alhabshi, Kamaruddin Sharif
Keywords
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- EP ID EP26765
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