Factors influencing online customer purchase behavior
Journal Title: GJRA-Global Journal For Research Analysis - Year 2015, Vol 4, Issue 6
Abstract
Nowadays, with the rapid development of Internet technology, online shopping is becoming common and even inevitable among Indian people in different age. Consumers choose online shopping which is another shopping channel that is more convenient and express than the traditional shopping pattern, and these also attracts more and more people sell products online, from chain store to small individual business. To stand out, it is useful for sellers to find out what factors affect a potential consumer’s purchasing behaviour of online shopping. Consumer behaviour study how consumers choose between products or services when facing more than one alternative. The objective of this study was to investigate the factors affecting Indian consumers’ online purchasing decisions and behaviour on fashionable products. In-depth interviews were conducted with experienced online shoppers aged from 18 to 35 for this study to provide more insights into the study and provide a basis for the design of questionnaire. The questionnaire was carried out with 120 respondents in Central, SRM, and Anna University from January to February 2015. Three factors from the objective factors, including price, product quality and web trust, are found significant to affect the consumers’ online purchase behaviour. Thus, it is suggested that online sellers should pay more attention on the service.
Authors and Affiliations
G. Arasuraja, Dr. Mu. Subrahmanian
Keywords
Related Articles
- EP ID EP585584
- DOI -
- Views 64
- Downloads 0
Ossteo-intergrated Retention for Extraoral Maxillofacial Prosthesis
The fabrication of facial prosthesis is much an art as it is science. Prosthesis form ,coloration ,and texture must be as indiscernible as possible from the surrounding natural tissues. The ideally constructed prosthesis...
MULTI TERMINAL HYBRID POWER SYSTEM & CONTROL METHODOLGY
In this work, we inspected the protection methodologies for dc power system which also includes hybrid energy sources. The proposed protection methodology necessitates reduced time when compared with other methodologies....
Community Based Study on Association of Complementary Feeding and Malnutrition in Rural and Urban Areas of Aligarh
Introduction: Reduction of child malnutrition is one of the prime challenges that India faces. Nearly 60 million Indian children are estimated to be underweight. Timely complementary feeding is one of the important predi...
INTRA OPERATIVE FROZEN SECTION - REALISTIC EXPECTATIONS IN THE CURRENT SCENARIO- EXPERIENCE WITH 135 CASES IN A TERTIARY CARE CENTRE
Aim: To assess the utility of frozen section in this recent scenario of improved patient care Methods: In our study we analysed the efficacy of frozen section in 135 cases over a period of one and half years including th...
A COMPARATIVE STUDY OF EMOTIONAL STABILITY IN ADOLESCENTS LIVING IN ORPHANAGE HOME AND THOSE LIVING WITH PARENTS.
The study focuses on the emotional stability among orphan adolescents (N=150) and non orphans adolescents (N=150) age between 12 to 18 from various orphanages and schools in Krishna district, Andhra Pradesh. Participants...