FACTORS INFLUENCING THE SALES OF FOOD FOR SPECIAL NUTRITION THE USE OF DIGITAL FORMS OF SALES
Journal Title: Marketing Identity - Year 2017, Vol 5, Issue 1
Abstract
Aim: The aim of this study was to compare availability of food for consumers suffering from celiac disease with factors that most influence the purchases of these foods. Background: The number of people who have trouble digesting foods containing gluten keeps rising. These consumers are forced to find food that is gluten-free. In general, deglutenised foods are very expensive and economically balanced range of processed products needs to be found. Method: Presented data are based on a quantitative survey of the offer of gluten-free foods in the Czech Republic and Slovakia. The survey focused on selected types of retail stores and had the form of field research, monitoring factors influencing the purchase of gluten-free products, the determinants in assessing the quality of the purchased gluten-free products, the perception of prices and conditions of the sale of gluten-free foods. Results: Results of field research show that not every city provides satisfactory levels of availability of gluten-free food. The most important factor to celiacs in their purchasing decisions is importance for the organism suffering from celiac disease , price , good experience with the product and importance for the quality of life. One way to reach consumers with celiac disease is to use electronic forms of sales.
Authors and Affiliations
Daniela Šálková
Keywords
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