Factors, Which Influence the Decision Making Process for the Repeat Buyers for Two Wheelers
Journal Title: International Journal of Management Sciences - Year 2014, Vol 3, Issue 9
Abstract
Out of 100 two wheelers being sold in India today, 45 customers already own a two wheeler and they happen to evaluate their new vehicle, with the experience they have with their existing vehicle. Also, the process of selling their old vehicle, before buying the new one, also plays a major role in influencing the new brand they propose to buy. Apart from tangibles like price, place, etc, the factors like smooth transaction and paper work play significant role. While there are various channels for these transactions, both formal and informal, the merits and demerits of each of these channels also help in decision making process.
Authors and Affiliations
S. S. Krishna Kumar, Bhanu Sree Reddy
Keywords
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