Features of application of state marketing in management activities
Journal Title: Публічне управління та митне адміністрування - Year 2018, Vol 1, Issue
Abstract
The article is devoted to the study of the features of marketing that is used in the activity of public administration bodies and bodies of local self-government. Marketing is seen as one of the tools of State management. The relevance of the theme is that marketing is an innovative technology, with which it becomes possible to reveal the real opportunities of construction and development of the social dialogue between actors in the provision and consumption of services. Application of marketing provides the efficiency of public administration. From a successful and professional use of marketing tools depends on the effectiveness of the work of State organs and the success of the reform. The aim is to identify the main features of marketing in public administration. Subject of research is the essence of marketing in public administration. The article describes the definition of marketing in public administration as governance approach, the main task of which is to meet the needs and interests of the consumers and providers of public services. Are a number of key factors that determine the possibility and the need to use marketing approaches in public administration. Main differences are analyzed the State of marketing from commercial marketing. The article highlighted the main features of the State. Taking into account the features of significantly increasing the level of development of mechanisms of State marketing in Ukraine. It is proven that effective application of public marketing will increase the efficiency of the economy as a whole and the competitiveness of domestic producers.
Authors and Affiliations
К. І. Гончаренко
Keywords
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