FEATURES OF THE ONLINE PROMOTION TOOLS APPLICATION IN THE MARKETING ACTIVITIES OF THE ENTERPRISE
Journal Title: Науковий вісник Ужгородського національного університету. Серія: Міжнародні економічні відносини та світове господарство - Year 2018, Vol 19, Issue 3
Abstract
The article considers the tools of online promotion and their influence on the marketing activities of the modern enterprise. The systematization and analysis of the basic tools of Internet marketing is carried out and the features of their application and influence on formation of the communication policy of the enterprise are researched. The advantages and disadvantages of each of the methods of online promotion of goods are considered. The dynamics of the number of Internet users in Ukraine is analyzed.
Authors and Affiliations
K. Yu. Semenenko, S. А. Bakulina
Keywords
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- EP ID EP509634
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