FEATURES OF THE «VIRTUALIZATION» OF THE POLITICAL PROCESS IN UKRAINE IN THE SECOND HALF OF THE XX – THE BEGINNING OF THE XXI century
Journal Title: Наукові праці. Серія "Політологія" - Year 2017, Vol 309, Issue 297
Abstract
The article analyzes the phenomenon of «virtualization of the political process» as a manipulation of public opinion. Defines «political process», «virtualization» and the essence of virtualization of the political process. The essence of tendencies, essence and technologies of virtualization of the political process in Ukraine. Social institute of politics and government as a stable mechanism of self-organization of society and as an important governing body undergoes significant changes in the era of dissemination of information technology. Communications change forms and meaningful intentions in the relations between citizens and authorities. All this creates the conditions for the virtualization of the political process, which, as a consequence, affects the change in the forms of political activity and political process. The virtualization of the political process today is manifested in the replacement in people‟s minds of the real images of political actors by symbolic virtual figures. Thus, the political process becomes a struggle not for the ideas and actions of real individuals for access to the legitimate recognition of their power or the holding of this power, but the struggle of the image, some virtual constructs based on indeterminate characters and stereotypes imposed by means of mass communication or mass culture . The main purpose of the virtualization of the political process is to create a certain artificial reality, which by its brightness, euptazhe or drama hides the true political struggle and political reality, attracting the attention of the society to the spectacular phenomena, which in the end have no influence on the development of the state. Virtualization conceals the real processes of distrib-uting power authorities in favor of theatricality and dramaturgy of secondary ones.
Authors and Affiliations
Т. Lushahina, S. Rackcheeva
Keywords
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