Five Principles of Media Propaganda and Russian Geopolitical Expansionism
Journal Title: Діалог: медіа-студії - Year 2017, Vol 0, Issue 23
Abstract
This article analyses Russian media based on Jolanta Darczewska’s five key principles of Russian propaganda. The first is the principle of massive and long-lasting impact. The second is the principle of desired information. This principle seems to be understandable and clear: there are certain templates of people`s collective memory which predefine particular beliefs and are vulnerable to emotional provocations. The third principle of emotional agitation can be illustrated by the famous ‘story about the crucified boy’, which received a strong criticism and claims about falsity from the Russian opposition media as well as Ukrainian media. The fourth point is the clarity principle, which implies the use of easy-to-understand language carrying simple and catchy, but strongly politicised load. Last but not least, the principle of supposed obviousness indicates the audience`s unquestioned consumption of the information, which carries a politically loaded implication. The analysis is built around the case study of Crimean annexation as an example of the geopolitical dispute, in which media largely shaped the public opinion on the events and consequently distorted their outcome. The paper examines Darczewska’s methodology providing the case-based examples of media coverage, elaborating on the theoretical groundwork, and evaluating its practical feasibility. The author focuses on three most popular state-owned or state-dependent media outlets: Radio of Russia (Radio Rosii, Радио России), Channel One (Piervyi Kanal, Первый Канал), and Izvestiia (Известия, literally meaning ‘tidings’). Drawing from the analysis, the article puts forward its own suggestions of potential updates to the methodology.
Authors and Affiliations
Yana Humen
Keywords
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