Forms of e-commerce in the modern business environment
Journal Title: Економіка. Фінанси. Право - Year 2019, Vol 6, Issue
Abstract
Introduction. In an era of rapid technological progress and globalization, one of the most important factors influencing the further development of society is the tendency to accelerate the development of information and communication technologies. Since the mid-1990s, there has been a rapid development of e-commerce, the volume of e-commerce and the number of users in the world are steadily increasing. The purpose of the work was to study the emergence of new tools for commercial activities and coverage of the peculiarities of the use of various forms of e-commerce. Results. The article gives the reasons for the emergence and trend of e-commerce development in the context of intensive development of information technologies in the world. E-commerce is a business model that provides a complete, closed loop of operations that includes ordering goods (services), conducting payments, participating in the delivery of goods (performance of services), implemented with the use of electronic means and information technology, and is distinguished by its convenience, the speed and accuracy of collecting, processing and transmitting information. Investigated forms of electronic commerce are classified by the United Nations Commission on International Trade Law: Electroniс Data Interchange, Electronic Funds Transfer, e-trade, e-cash, e-marketing, e-banking, e-insurance. The features of the functioning of specific elements of e-commerce and their application in the modern business environment are analyzed. The common features of enterprises that use different forms of e-commerce are considered. Conclusions. Е-commerce system is a promising way to implement business projects, which allows you to get a significant economic effect by reducing some of the links in the chain of supply from the seller to the end user, which allows you to lower the price and make the product more attractive to the customer. The considered forms of e-commerce indicate the widespread use of the possibilities of the Internet and the tendency to further improve existing resources and find new ways to improve the competitiveness of the company by creating comfortable conditions for consumers to use a particular product or service.
Authors and Affiliations
Anna Serhiivna Blahodatskykh
Keywords
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