FORMULATION OF THE ENTERPRISE DEVELOPMENT STRATEGY BY IMPROVING THE INVESTMENT ATTRACTIVENESS
Journal Title: Вісник соціально-економічних досліджень - Year 2018, Vol 1, Issue 65
Abstract
The article reveals the practical aspects of formulation of the enterprise strategy. The main directions of formulation of the strategy of increasing the investment attractiveness of an enterprise are investigated and the methodology for strategic decision-making is presented. The features of the strategic business planning matrix (McKinsey matrix) application are investigated in the article. The process of construction of the matrix is specified. The strategies and directions of business units’ activity at the industrial enterprise are generalized. The parameters influencing the relative competitive advantages of strategic business units is analyzed and the attractiveness of market segments is justified. The McKinsey matrix for a particular industrial enterprise, which operates on the market, is proposed.
Authors and Affiliations
Inna Grechkosiy, Olena Osychka
Keywords
Related Articles
- EP ID EP372956
- DOI 10.33987/vsed.1(65).2018.79-86
- Views 97
- Downloads 0
Audit in budget institutions in the chronology of development of normative and legal enforcement
The article discusses the features of the development of audit in budget institutions by chronological stages of adoption various normative and legal documents for regulation audit including standards. The Acceptance of...
Financial aspects of innovative development of Ukraine in the context of European Integration: problems and perspectives
The article considers the features of innovation system of Ukraine functioning, its current problems and prospects of further European integration. The need for an innovative approach as a prerequisite for economic growt...
THE ANALYSIS OF METHODS OF TRANSNATIONAL CORPORATIONS BUSINESS REPUTATION STRATEGIC FACTORS IDENTIFICATION
The basic components of the organization strategic capabilities are analyzed in the article. The problems of organizations to search and identify strategic potential are investigated. The choice of resources will underli...
THE FINANCIAL ASPECTS OF CORPORATE SUSTAINABILITY STRATEGY
The article considers the problems associated with the development of corporate sustainability strategy. This strategy is aimed at ensuring the optimal financial performance trajectory while maintaining a dynamic balance...
MANAGEMENT OF FINANCIAL RESOURCES IN THE STATE TREASURY SYSTEM: PRACTICE AND PRAGMATICS
The article analyzes the remaining funds to the Single Treasury Account. The subject of research is the management of financial resources in the treasury. The special nature and the need for treasury control, the complex...