FORMULATION OF THE ENTERPRISE DEVELOPMENT STRATEGY BY IMPROVING THE INVESTMENT ATTRACTIVENESS
Journal Title: Вісник соціально-економічних досліджень - Year 2018, Vol 1, Issue 65
Abstract
The article reveals the practical aspects of formulation of the enterprise strategy. The main directions of formulation of the strategy of increasing the investment attractiveness of an enterprise are investigated and the methodology for strategic decision-making is presented. The features of the strategic business planning matrix (McKinsey matrix) application are investigated in the article. The process of construction of the matrix is specified. The strategies and directions of business units’ activity at the industrial enterprise are generalized. The parameters influencing the relative competitive advantages of strategic business units is analyzed and the attractiveness of market segments is justified. The McKinsey matrix for a particular industrial enterprise, which operates on the market, is proposed.
Authors and Affiliations
Inna Grechkosiy, Olena Osychka
Keywords
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- EP ID EP372956
- DOI 10.33987/vsed.1(65).2018.79-86
- Views 83
- Downloads 0
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