ФОРМУВАННЯ ОБРАЗУ ЛЮДИНИ В ІНФОРМАЦІЙНОМУ СУСПІЛЬСТВІ

Journal Title: Гуманітарний часопис - Year 2016, Vol 1, Issue 4

Abstract

Bilchuk Natalya, Kryzhyvets Yevhen FORMING HUMAN IMAGE IN INFORMATION SOCIETY The article raises relevant issues concerning influence of changes happening nowadays on determination of the human nature. The development of computer technology, rapid improvement of information technology led to the appearance of a new type of society – the "informational" one. Under conditions of changes occurring in the information society, the analysis of a new reality and determination of trends in the human status in it is actual and reasonable. Aspects of these problems have been considered by our contemporaries Boyko O., Ivanov D., Zrazhevskaya N., Mae K., Ishchuk N., Brayand Dj., Rakitova A., Romaniuk C., Markozova A. and others. The purpose of the article is to analyze the impact of the "information society" and demassification on creation of a new behavioral image of human within A. Toffler’s "wave" concept. Special attention is given to the "third wave", where the de-massification process is offered as one of the signs of the information society. It is an era of domination of telecommunications and computer technology, information and knowledge, extension of opportunities of their obtaining and exchanging. A. Toffler puts forward the thesis that new de-massificated media accelerate the process of moving to the diversity of society, assist to the formation of the individual characteristics of each person. So, new image ranks forming the human world-view and self-awareness are being created, and this process continues. In this connection the notion of image is considered that appeared due to the "information society". The formation of a new human’s image is uncertain, so if A. Toffler considers the individualization of human as the result of de-massification, the same processes lead to the fact that is called "dividualization" in postmodernism. Thus, the terms "individual" (unique, unrepeatable integrity) and "dividual" (devoid of personality core, fundamentally fragmented and broken people) are opposed. The information society provides an opportunity to use different images, "masks" and "faces" and to change names. This space does not only increase the number of "faces" and accelerates their replacement, but the attitude to the existence "without a personal face" changes. The ability to be anyone you want at any time becomes valuable and it even determines the status of a human in the information space. Variability, rapid updating and growing amount of information make the perception fragmentary, change the attitude to it, creating "clip" culture and the same consciousness. It leads to the decentralization of the subject, deprivation of personal integrity and core, disintegration into many images that someone created, simulacrums, i.e. copies from nonexistent copies. Every culture creates its own imaginative ranks, which form and broadcast the lifestyle, behavior stereotypes, and attitudes to the world that is human himself. The modern era has created its own image – "anonym". It is anonymity, impersonality, uncertainty that become the essence of new imaginative ranks which form man and culture of information age. Anonymity can encourage both "many faces" in order to be anybody you want, to create your own “project” and individual "universe", and to strive to hide your own face, its essence or absence; and to express your own opinions and persist in your views, as well as to hide your own limitations for defiant behavior and meaningless swear words. To sum up, the "third wave" brings changes and raises many questions, among which the problems of man and tendencies of his self-determination occupy the central place. The uncertainty is the feature of the modern human position in the information society: the same factors lead to opposing consequences. De-massification of society leads to the individualization as well as to dividualization of human that is brightly highlighted in the appearance of the image of "Anonym". It is anonymity that can become an important factor in forming a human image in a new society, visually demonstrating his eclecticism.

Authors and Affiliations

Наталя Більчук, Євген Криживець

Keywords

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  • EP ID EP566981
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How To Cite

Наталя Більчук, Євген Криживець (2016). ФОРМУВАННЯ ОБРАЗУ ЛЮДИНИ В ІНФОРМАЦІЙНОМУ СУСПІЛЬСТВІ. Гуманітарний часопис, 1(4), 40-45. https://europub.co.uk/articles/-A-566981