Time to develop. The man, society and organization.

Factors of Success and Failure for International Retailers in Poland

Purpose: This article provides an understanding of international retailers’ successes and failures when expanding in the Polish market. Accordingly, the objectives of this article were to define and identify what are the...

Customer Disposition to Value Co-Creation Activities. The Case of the Clothing Industry

Purpose: The willingness of consumers to engage in co-creation activities is affected by multiple factors, including intrinsic motivation, firm-level factors, and expected outcomes of the participation in co-creation pro...

Developing leaders in the company and in the society

The article presents the evolution of the leadership concept and the importance of leadership competencies in an organization. On the basis of leadership competencies’ model and empirical data, the essence of leadership...

The role of marketing under conditions of uncertainty – in the light of the recommendations of a selection of consulting firms

The objective of the paper is to identify what consulting firms suggest organizations should do in response to the economic downturn and how they see the role of marketing activities within the proposed spectrum. The arg...