The Impact of Moderators and Trust on Consumer’s Intention to Use a Mobile Phone for Purchases
Journal Title: Journal of Management and Business Administration. Central Europe - Year 2017, Vol 25, Issue 2
Abstract
Purpose: This paper examines the consumers’ acceptance and usage of technology, which is an important and widely discussed topic. The aim is to explore the impact of moderators (gender, age, experience in using mobile Internet technologies) and trust towards one’s intention to use a mobile phone for purchases (to acquire goods).
Authors and Affiliations
Mariusz Trojanowski, Jacek Kułak
Keywords
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- EP ID EP189814
- DOI 10.7206/jmba.ce.2450-7814.197
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