Green Vegetables Price Mechanism in Ranchi Market
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 6
Abstract
India is the 4th largest producer of green vegetables after china, there are about 125 cr. People depend on the green vegetables as their food stuffs. That’s why this sector recognizes extreme importance not only as a marketing but socially and politically also. In the previous year we have noticed different political turmoil and socialization regarding the price issue of the green vegetables. This is very much volatile and there are several factors which determine the price sensitivity of the green vegetables. Due to the absence of large scale storage system almost 1/3rd of the green vegetables are wasted and through away beyond human food stuffs. This is the most important factor in the price mechanism system. After that we can mention that proper production system are not applied as per the soil condition and other accessories condition so definitely the production are not matched in according to their estimated capacity. But the line organizational functional systems are there having three strategic points which are: a. Producer b. Marketer c. End consumer It is very much came into observation that producer are not realize their perfect profiting condition and their compile to hand over their production to the vested interested marketing group who has the key capacity to mechanize the pricing system or we can say that this marketer group has the ultimate power in deicing the various pricing system of the products. So it is very much a middle man dependant system. On the other hand the consumers are compiled to buy different vegetables products as per their market price. But as per the present economic system there are certain hope arises with the action of the government. Govt. is now planning to support this system with exchange commodity with forward system, scientific support as well as developing chain cold stores not only for potato or onion but for all vegetables. We hope that after 2025 the scenario will be chained with the price mechanism mgt of these product and a fair pricing formulae with these products.
Authors and Affiliations
Shakil Anwar Siddique, Gautam Rudra, Dr. Briendra Gwoswami
Keywords
Related Articles
- EP ID EP411529
- DOI 10.9790/487X-2006015863.
- Views 34
- Downloads 0
How to Manage the Cop21 Policies?
While the climate and earth scientists now launch the new theory of abrupt climate change with overwhelming evidence about CO2s and the positive feedback lopes from Arctic meltdown and methane emissions from permafrost,...
The Effect of Agricultural Development on Poverty Reduction in Southeast Sulawesi Province
Efforts to eradicate poverty continue to be done by the government and various parties who have concerns about the problem of poverty. However, these efforts have not shown results as expected, marked by high levels of p...
Macro Environment of Commercial Banking in Developing Countries - Are They Really Conducive in Achieving Competitiveness?
The degree of competition is an important aspect of financial sector development and, in turn, economic growth. However banks in the developing countries are competing in an environment where the financial infrastructure...
Marketing Mix Study at Hero Tailor
The study aimed to describe the marketing mix at Hero Tailor in Makassar City. The study used descriptive quantitative approach. The sample of study was 100 Hero Tailor consumers chosen by purposive random sampling. Data...
The Implementation of Rid Technology in Retail Industry in India
Radio Frequency Identification (RFID) is the use of radio waves to read and capture information stored on tag attached to an object (EPC-RFIDINF. 2017). RFID is a technology which is finding its use in almost every field...