Green Vegetables Price Mechanism in Ranchi Market
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 6
Abstract
India is the 4th largest producer of green vegetables after china, there are about 125 cr. People depend on the green vegetables as their food stuffs. That’s why this sector recognizes extreme importance not only as a marketing but socially and politically also. In the previous year we have noticed different political turmoil and socialization regarding the price issue of the green vegetables. This is very much volatile and there are several factors which determine the price sensitivity of the green vegetables. Due to the absence of large scale storage system almost 1/3rd of the green vegetables are wasted and through away beyond human food stuffs. This is the most important factor in the price mechanism system. After that we can mention that proper production system are not applied as per the soil condition and other accessories condition so definitely the production are not matched in according to their estimated capacity. But the line organizational functional systems are there having three strategic points which are: a. Producer b. Marketer c. End consumer It is very much came into observation that producer are not realize their perfect profiting condition and their compile to hand over their production to the vested interested marketing group who has the key capacity to mechanize the pricing system or we can say that this marketer group has the ultimate power in deicing the various pricing system of the products. So it is very much a middle man dependant system. On the other hand the consumers are compiled to buy different vegetables products as per their market price. But as per the present economic system there are certain hope arises with the action of the government. Govt. is now planning to support this system with exchange commodity with forward system, scientific support as well as developing chain cold stores not only for potato or onion but for all vegetables. We hope that after 2025 the scenario will be chained with the price mechanism mgt of these product and a fair pricing formulae with these products.
Authors and Affiliations
Shakil Anwar Siddique, Gautam Rudra, Dr. Briendra Gwoswami
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