Impact of Financial Inclusion through Pradhan Mantri Jan Dhan Yojana in Transforming Rural Economy

Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 12

Abstract

It is estimated that globally over 2.5 billion people are excluded from access to financial services of which one third are in India. For a developing country like India, the era is of Inclusive growth and development. An important principle of the inclusive growth strategy is that the constituents of development policy must be managed in an efficient manner and the success of which can be evaluated in terms of high rate of economic growth, greater distributive equity and poverty reduction as an irreducible set of policy objective within the framework of democratic governance. India is moving ahead on the path of transformative and technologically advanced economy and striving hard to establish a pattern of social order based on the principle of distributive justice and providing equal opportunities of growth to masses. No doubt, economic reforms over the years have succeeded in enhancing India’s potential on many developmental forefronts but, still, it has failed in alleviating the poverty. This poverty can be eradicated from its roots only when the poor starts contributing in the growth process through their productive involvement. The availability of financial services in rural areas is extremely important for the growth of the economy as this will enable a large number of rural households to fund the growth of their livelihoods. The growth of the economy is dependent on the growth of the rural market at large. Therefore, greater financial inclusion in these segments is imperative. Pradhan Mantri Jan Dhan Yojana (PMJDY) is an innovative and efficacious measure of financial inclusion, which is designed to eliminate the problem of “Financial Untouchability” by ensuring distributive justice to the poor and vulnerable section of the society. The paper analyzes the perception of rural masses residing in Chamba and Shimla districts of Himachal Pradesh, regarding PMJDY, in contributing to the nation’s inclusive growth and development strategy. The research methodology follows the multistage sampling to acquire required primary data for the study. The study concludes itself by giving in result four prominent factors, that is, financial benefits, encouraging saving habits, social development and corruption elimination as the key benefits that the yojana holds.

Authors and Affiliations

Yashika Guleria, O. P. Verma

Keywords

Related Articles

Consumer Responseto Sales Promotion Tools: The Moderating Role of Brand Awareness (Case of Turkish Market)

The effectiveness of sales promotion tools depend on many factors like the level of promotional benefit and brand equity and product nature. The purpose of this paper is to examine how brand awareness moderates consumers...

An Empirical Study on Tourist Behaviour towards Tourism Products

The product for the tourist covers the complete experience from the time he leaves home to the time he returns. The tourist product today is developed to meet the needs of the consumer and techniques like direct sales, p...

The Role of Management Accountants in Accounting for Sustainable Development

When the Brundtland Commission offered its famous definition of sustainable development -“to meet the needs of the present without compromising the ability of future generations to meet their own needs”, it presented sev...

The Role of Information Access and Awareness of Informal Financial Services on Economic Empowerment of Rural Women Groups Affiliated To Joyful Women Organization in Kericho County, Kenya

Rural women are exposed to economic disability yet they form the majority of the rural population. Globally, women contribute greatly to the domestic agricultural output and family food security. Several studies from Sub...

Green Human Resource Management: A Case Of Malaysia

Green human resource management (GHRM) has become a key business strategy for the significant organizations where human resource departments play an active part in going green at the organizations. The main purpose of th...

Download PDF file
  • EP ID EP422303
  • DOI 10.9790/487X-2012031826.
  • Views 67
  • Downloads 0

How To Cite

Yashika Guleria, O. P. Verma (2018). Impact of Financial Inclusion through Pradhan Mantri Jan Dhan Yojana in Transforming Rural Economy. IOSR journal of Business and Management, 20(12), 18-26. https://europub.co.uk/articles/-A-422303